{"id":18327,"date":"2022-04-26T21:45:12","date_gmt":"2022-04-26T21:45:12","guid":{"rendered":"https:\/\/www.magicalflavour.com\/april-fools-the-latest-label-tricks\/"},"modified":"2022-04-26T21:45:12","modified_gmt":"2022-04-26T21:45:12","slug":"april-fools-the-latest-label-tricks","status":"publish","type":"post","link":"https:\/\/magicalflavour.com\/fr\/april-fools-the-latest-label-tricks\/","title":{"rendered":"April Fools! The latest label tricks"},"content":{"rendered":"

[ad_1]\n<\/p>\n

\n

Eat healthy foods like fruits, vegetables, nuts, and yogurt, say health experts. So food companies create processed foods that\u00a0seem<\/em>\u00a0to fit the bill. In the supermarket, every day is April 1st.<\/p>\n\n

Thin on nuts<\/h2>\n
\"blue
\n

Blue Diamond.\n<\/p>\n<\/figcaption><\/figure>\n

\u201cMade with real almonds,\u201d boasts the box of\u00a0Blue Diamond Almond Nut-Thins Hint of Sea Salt\u00a0crackers.<\/p>\n

\u201cMade with\u201d is label-speak for \u201cmade with very little.\u201d<\/p>\n

See that skinny, squished type on the bottom right of the box? \u201cRice cracker snacks with almonds,\u201d it says. Translation: You\u2019re getting mostly (white) rice flour.<\/p>\n

In fact, judging by the 2\u00bd grams of fat, a 19-cracker serving contains about four almonds, max. \u201cWe love our almonds so much we baked them into crispy crackers with irresistible flavors,\u201d says the back of the box.<\/p>\n

Who wouldn\u2019t love an ingredient that makes cheap rice flour look like a health food?<\/p>\n

Tip: Seeking a gluten-free or low-carb cracker made of nuts or seeds, not flour? Try\u00a0Flackers Organic Flax Seed Crackers.<\/p>\n\n

Summer sugar bliss<\/h2>\n
\"tropicana
\n

Tropicana.\n<\/p>\n<\/figcaption><\/figure>\n

Expecting berry juice in\u00a0Tropicana Summer Berry Bliss?\u00a0And why not? After all, the company made its name selling orange juice.<\/p>\n

Maybe Tropicana is hoping that you won\u2019t notice the teensy pale\u00a0\u201cDRINK WITH OTHER NATURAL FLAVORS\u201d\u00a0<\/em>below \u201cBliss\u201d on the front of the bottle or the \u201c15% juice\u201d above the Nutrition Facts on the back.<\/p>\n

And even that juice has more apple juice concentrate, apple pur\u00e9e, natural flavors, grape juice concentrate, and citric acid than blackberry or blueberry juice concentrates. In fact, each 90-calorie cup has 4 teaspoons of added sugar\u2014a third of a day\u2019s worth.<\/p>\n

But why be upfront about all that? For Tropicana, ignorance is bliss.<\/p>\n\n

Babybaloney<\/h2>\n
\"babybel
\n

Babybel.\n<\/p>\n<\/figcaption><\/figure>\n

\u201cVitamin A has been shown to help support eye health,\u201d says\u00a0Babybel Plus+ Vitamins A & B12\u00a0cheese, which refers label readers to a National Institutes of Health\u00a0webpage<\/a>.<\/p>\n

Go there, and you\u2019ll see this: \u201cMost people in the United States get enough vitamin A from the foods they eat, and vitamin A deficiency is rare.\u201d<\/p>\n

Oh, so we\u00a0don\u2019t<\/em>\u00a0need cheese with extra vitamin A.<\/p>\n

Experts do advise people over 50 to get some B-12 from a vitamin or fortified food, because they may produce too little stomach acid to absorb foods\u2019 naturally occurring B-12. But Babybel only adds enough to reach 15 percent of a day\u2019s worth. Take a multivitamin<\/a> instead.<\/p>\n

And as for Babybel\u2019s claim that B-12 \u201chas been shown to support the body in converting food into energy,\u201d don\u2019t count on extra doses to help you burn more calories or feel more energetic.<\/p>\n

So the A & B-12 are a plus…but only for Babybel\u2019s sales.<\/p>\n\n

Sweet sham<\/h2>\n
\"late
\n

Late July.\n<\/p>\n<\/figcaption><\/figure>\n

Late July Organic Multigrain Sweet Potato Tortilla Chips\u00a0are \u201cmade with a blend of grains & seeds,\u201d says the label.<\/p>\n

\u201cMultigrain\u201d only means \u201cmore than one grain,\u201d so it\u2019s an easy way to dress up corn chips. These are mostly whole-grain corn plus some brown rice.<\/p>\n

What about those \u201cseeds\u201d? You get less than \u00bc teaspoon of chia in a nine-chip serving, we estimate.<\/p>\n

And the chips have more corn and oil than sweet potato. In fact, it looks like a serving has no more than half a tablespoon or so of sweet potato.<\/p>\n

Late July is just following the tried-and-true playbook: Add a smidgen of vegetables to make mostly-grain-or-potato chips look like a health food.<\/p>\n

Who cares if they compete with\u00a0real<\/em>\u00a0veggie snacks like baby carrots, cukes, bell peppers, and grape tomatoes?<\/p>\n\n

Spot the squash<\/h2>\n
\"nutri
\n

Kellogg.\n<\/p>\n<\/figcaption><\/figure>\n

How much strawberry and squash do you get in a\u00a0Kellogg\u2019s Nutri-Grain Strawberry & Squash Breakfast Bar\u00a0that\u2019s \u201cmade with REAL fruit & veggie\u201d?<\/p>\n

The bars\u2019 filling has more invert sugar, vegetable glycerin, corn syrup, and sugar than strawberry pur\u00e9e concentrate or\u2014there it is!\u2014butternut squash pur\u00e9e.<\/p>\n

See that\u00a0\u201cNATURALLY FLAVORED WITH OTHER NATURAL FLAVORS\u201d\u00a0<\/em>below \u201cStrawberry & Squash\u201d? \u201cFlavored\u201d is often a clue that a food has little (or none) of the ingredient.<\/p>\n

So why call them Strawberry & Squash? Maybe Sugar & Corn Syrup Breakfast Bars wouldn\u2019t sell as well.<\/p>\n\n

Potato ploy<\/h2>\n
\"green
\n

Green Giant.\n<\/p>\n<\/figcaption><\/figure>\n

\u201cGreat alternative to potato tots & fries,\u201d say\u00a0Green Giant Cauliflower Veggie Tots,\u00a0which have \u201cNO POTATO\u201d and are \u201cfilled with cauliflower.\u201d<\/p>\n

Wow.<\/p>\n

Sounds like Green Giant slashed the starchy carbs and calories in tater tots by switching to cauliflower.<\/p>\n

Turns out, the Veggie Tots have as many carbs and calories as ordinary Ore-Ida Golden Tater Tots. They just come from refined flour and cornstarch instead of potato.<\/p>\n

Want to really replace refined carbs with cauliflower? Try riced cauliflower from Green Giant or Birds Eye. To replace potatoes, steam and mash cauliflower florets.<\/p>\n\n

Fresh out of guavas<\/h2>\n
\"del
\n

Del Monte.\n<\/p>\n<\/figcaption><\/figure>\n

What fruits do you get in\u00a0Del Monte Fruit Refreshers Red Grapefruit in Guava\u00a0FLAVORED SLIGHTLY SWEETENED<\/em>\u00a0Fruit Water?<\/p>\n

Grapefruit? Yep. Guava? Nope.<\/p>\n

Never mind those guavas on the label. Looks like the only guava in Guava Fruit Water comes from \u201cnatural flavor.\u201d Sigh.<\/p>\n

And the drink\u2019s vibrant pink hue comes from red grapefruit …with a boost from carmine<\/a> (red coloring from insects). Mmm.<\/p>\n\n

It\u2019s not all Greek to us<\/h2>\n
\"the
\n

Lindsay Moyer\/CSPI.\n<\/p>\n<\/figcaption><\/figure>\n

\u201cThe days of sour, tangy yogurt are over!\u201d says\u00a0The Greek Gods Greek Style Yogurt.<\/p>\n

Greek yogurt that\u2019s not tangy? There\u2019s a surprise.<\/p>\n

Here\u2019s another: A 4 oz. tub of the\u00a0Strawberry with Honey\u00a0has only 5 grams of protein. The same amount of a Greek yogurt from Fage or Chobani has at least 50 percent more.<\/p>\n

\u201cWhy do other brands of Greek yogurt have a higher protein content than Greek Gods Greek Style Yogurt?\u201d asks The Gods\u2019 \u201cFAQ\u201d\u00a0webpage<\/a>.<\/p>\n

\u201cOur yogurt is \u2018Greek Style\u2019 and reminiscent of the classic flavors used in Greece. Because Greek Gods yogurt is made in the traditional cup-set or pot-set method, we never strain our yogurt like the other Greek yogurts you\u2019ll find in stores.\u201d<\/p>\n

Of course, straining is what makes real Greek yogurt thicker and gives it more protein. \u201cGreek Style\u201d yogurt? That\u2019s whatever the marketing department wants you to believe.<\/p>\n\n

Sugar \u2018n oil snacks<\/h2>\n
\"welch's
\n

Welch Foods.\n<\/p>\n<\/figcaption><\/figure>\n

Welch\u2019s Fruit \u2018n Yogurt Blueberry-Acai Snacks\u00a0are an April Fools twofer.<\/p>\n

Fool No. 1: Fruit.<\/strong>\u00a0\u201cFruit is our 1st Ingredient!\u201d says the box. True, but each pouch has 10 grams of added sugar and only 2 grams of naturally occurring (fruit or milk) sugar.<\/p>\n

That\u2019s because the second and third ingredients are sugar and corn syrup. (Would sugar have been the \u201c1st Ingredient!\u201d if Welch\u2019s had used only one kind? Maybe.)<\/p>\n

What\u2019s more, the snacks\u2019 \u201cfruit center\u201d is a blend of pur\u00e9es\u2014not intact fruit\u2014with more grape and pear than blueberry or acai.<\/p>\n

\u201cNot intended to replace fresh fruit in the diet,\u201d says the small print on the side. Got that right.<\/p>\n

Fool No. 2: Yogurt.<\/strong>\u00a0Welch\u2019s \u201cyogurt coating\u201d has more sugar and palm kernel oil than any dairy ingredients (whey powder, nonfat milk powder, yogurt powder). Then there\u2019s the titanium dioxide, which is probably added to help whiten the \u201cyogurt.\u201d So the snacks apparently aren\u2019t intended to replace yogurt either.<\/p>\n

Just a health halo to sell gussied-up gummies.<\/p>\n<\/div>\n[ad_2]\n
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