{"id":20130,"date":"2022-05-27T10:46:04","date_gmt":"2022-05-27T10:46:04","guid":{"rendered":"https:\/\/www.magicalflavour.com\/miller-lites-new-beer-infused-charcoal-is-the-dad-gift-of-summer-2022\/"},"modified":"2022-05-27T10:46:04","modified_gmt":"2022-05-27T10:46:04","slug":"miller-lites-new-beer-infused-charcoal-is-the-dad-gift-of-summer-2022","status":"publish","type":"post","link":"https:\/\/magicalflavour.com\/it\/miller-lites-new-beer-infused-charcoal-is-the-dad-gift-of-summer-2022\/","title":{"rendered":"Il nuovo carbone infuso di birra di Miller Lite \u00e8 il regalo del pap\u00e0 dell'estate 2022"},"content":{"rendered":"

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Still stuck on what to get the favorite dad in your life for Father’s Day<\/a>? Sometimes, salvation comes from the strangest of places. Case in point: Miller Lite just launched beer-infused charcoal aptly called Miller Lite Beercoal. Order a bag, slap a bow on that sucker, and call Father’s Day gifting done \u2014 because, really, is Dad ever more in his element than when he’s clicking his tongs next to the grill<\/a>? In fact, it feels entirely possible that every time the word “Beercoal” goes out into the universe, a new dad<\/a> magically gets his first set of grill tools.<\/p>\n

“Summer is all about outdoor cookouts and get-togethers, which means plenty of Miller Time,” said Anne Pando, director of marketing for Miller Lite, said in a press release<\/a>. “Summer is also beer season, and as a light beer known for great taste, it only made sense to pair Miller Lite with the distinct and beloved flavor grilling offers. We see Miller Lite Beercoal as the perfect way to kick off a season-long celebration of beer, grilling, and hanging out with friends and family.”<\/p>\n

In a stroke of truly meta marketing, they’ve turned “Miller Time” into “Griller Time.”<\/a><\/p>\n

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