{"id":28856,"date":"2022-11-06T21:20:06","date_gmt":"2022-11-06T21:20:06","guid":{"rendered":"https:\/\/magicalflavour.com\/juul-and-altria-end-non-compete-agreement\/"},"modified":"2022-11-07T03:40:55","modified_gmt":"2022-11-07T03:40:55","slug":"juul-and-altria-end-non-compete-agreement","status":"publish","type":"post","link":"https:\/\/magicalflavour.com\/it\/juul-and-altria-end-non-compete-agreement\/","title":{"rendered":"Juul e Altria risolvono l'accordo di non concorrenza"},"content":{"rendered":"

Una volta, Juul era un'azienda che dominava l'industria dello svapo con un enorme margine. Di recente, Juul ha attraversato momenti difficili. L'azienda vale molto meno di quanto non fosse al suo apice. Juul ha anche concluso un accordo di non concorrenza con la loro societ\u00e0 madre, Altria Group Inc. Ci\u00f2 significa che Altria, se decide di farlo, pu\u00f2 entrare nel settore dello svapo.<\/p>\n

I primi licenziamenti di massa di Juul sono avvenuti dopo lo spavento dello svapo di EVALI<\/p>\n

EVALI \u00e8 una frase imbarazzante per l'uso di sigarette elettroniche o prodotti da svapo per lesioni polmonari associate. Il termine \u00e8 venuto fuori quando molti vaper si sono ammalati improvvisamente. Molti sospettavano di essersi ammalati a causa di vaporizzatori di THC illegali del mercato nero. EVALI non \u00e8 stato associato ai vaporizzatori di THC fino a dopo lo scoppio. Ci\u00f2 significava che anche le societ\u00e0 legali di vaporizzatori di nicotina erano incolpate per le malattie.<\/p>\n

Juul ha subito un forte contraccolpo a causa della sua percezione. Juul \u00e8 stato visto come il dispositivo di svapo preferito dai vapers illegali e minorenni. A seguito dell'epidemia, Juul ha limitato la sua linea di prodotti rimuovendo molti aromi. Sono rimasti in vendita solo tabacco e baccelli di mentolo. Dopo lo scoppio, Juul ha licenziato 650 dei suoi lavoratori.<\/p>\n

Ordini di rifiuto marketing
\nCome molte aziende di vaporizzatori, anche Juul ha ricevuto Marketing Denial Orders (MDO) dalla Food and Drug Administration (FDA). Come molte altre aziende, Juul ha reagito ai propri MDO. Anche a Juul \u00e8 stato concesso un soggiorno. Ci\u00f2 significa che Juul potrebbe vendere i loro prodotti mentre il loro caso \u00e8 in tribunale. La battaglia legale di Juul non \u00e8 particolarmente significativa, ma le questioni legali costano denaro. Le spese legali sono costose. Mentre Juul \u00e8 ancora una delle pi\u00f9 grandi societ\u00e0 di svapo, i costi per andare in tribunale potrebbero ancora indebolirle.<\/p>\n

Altria rompe il loro accordo di non concorrenza con Juul<\/p>\n

Per il contesto, Altria Group Inc. \u00e8 la societ\u00e0 madre di Philip Morris e Juul Inc. In precedenza, Juul e Altria hanno concordato di non competere tra loro. Juul starebbe lontano dalle sigarette e Altria starebbe lontano dai dispositivi di svapo. Poich\u00e9 tale accordo \u00e8 terminato, Altria \u00e8 libera di entrare nel mercato dello svapo se lo desidera.<\/p>\n

L'ingresso di Altria nel mercato dello svapo non sarebbe una buona notizia per Juul. Juul come azienda \u00e8 molto pi\u00f9 debole di Altria. Il loro marchio \u00e8 associato al lato peggiore dello svapo. Hanno dovuto licenziare enormi quantit\u00e0 di dipendenti mentre cercavano di combattere un'organizzazione governativa in tribunale. Si sono notevolmente ridotti come azienda. Le azioni di Juul hanno perso 95% del loro valore da quando sono state acquistate per la prima volta da Altria. Questo porta al punto successivo.<\/p>\n

Fallimento?<\/p>\n

Ci sono molte fonti che affermano che Juul sta anche valutando la possibilit\u00e0 di dichiarare bancarotta ai sensi del capitolo 11, tra cui Bloomberg e Wall Street Journal. Il fallimento del capitolo 11 consente a un'azienda di rimanere in attivit\u00e0 mentre i tribunali e i creditori capiscono come regolare le finanze e, spesso, riorganizzare l'azienda. L'obiettivo della dichiarazione di fallimento \u00e8 mantenere in vita un'azienda in modo che possa pagare i suoi creditori. Se Juul presenta questo tipo di fallimento, sar\u00e0 ancora in circolazione per un po'.<\/p>\n

Sia Altria che Juul possono andare in molti posti dopo che il loro patto di non concorrenza \u00e8 terminato. Indipendentemente da ci\u00f2 che fa una delle due societ\u00e0, i loro effetti si faranno sentire nel settore dello svapo.<\/p>\n

Riferimenti:<\/p>\n

L'investimento di $13 miliardi di Juul di Altria ha perso 95% del suo valore<\/a><\/p>\n

I massicci licenziamenti di Juul includono 245 lavoratori nella Bay Area - San Francisco Business Times<\/a><\/p>\n

Juul sfrutta Centerview per il finanziamento durante il soggiorno al divieto della FDA<\/a><\/p>\n

 <\/p>\n

Collegamento sorgente <\/a><\/p>","protected":false},"excerpt":{"rendered":"

Once, Juul was a company that dominated the vaping industry by a huge margin. Recently, Juul has been going through rough times. The company is worth much less than it was at its peak. Juul has also ended a non-compete agreement with their parent company, Altria Group Inc. 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