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A coffee chain<\/a>\u00a0looking for a reliable marketing move can always add another cold-brew drink to its menu.\u00a0<\/p>\nWith the\u00a0iced coffee<\/a>\u00a0and cold-brew market projected to grow by almost a factor of 6<\/a>, to more than $944 million in 2025\u00a0from<\/a> $166 million in 2017, demand is raging.<\/p>\nCold brew is the drink of the 2020s, just as iced coffee harks back to the 1990s and decades before. It’s particularly popular with younger consumers, with recent stats showing that<\/a> those ages 18 to 39 are almost ready twice as likely to rate it as an \u201cexcellent\u201d drink than those who are past 40.<\/p>\n
With the\u00a0iced coffee<\/a>\u00a0and cold-brew market projected to grow by almost a factor of 6<\/a>, to more than $944 million in 2025\u00a0from<\/a> $166 million in 2017, demand is raging.<\/p>\nCold brew is the drink of the 2020s, just as iced coffee harks back to the 1990s and decades before. It’s particularly popular with younger consumers, with recent stats showing that<\/a> those ages 18 to 39 are almost ready twice as likely to rate it as an \u201cexcellent\u201d drink than those who are past 40.<\/p>\n
Cold brew is the drink of the 2020s, just as iced coffee harks back to the 1990s and decades before. It’s particularly popular with younger consumers, with recent stats showing that<\/a> those ages 18 to 39 are almost ready twice as likely to rate it as an \u201cexcellent\u201d drink than those who are past 40.<\/p>\n