released<\/a> its Beercoal, “the first-ever Miller Lite-infused charcoal” that can add the beer\u2019s flavor to barbecue.<\/p>\nAccording to the original light brand, these beery briquets are made using genuine Miller Lite that is boiled down to a concentrate that is then used to coat the charcoal. Simply place the briquets in your normal BBQ and light them on fire.<\/p>\n
When burned, this particular charcoal emits the flavor of Miller Lite, blanketing anything you’re cooking in a smoky beer blanket perfect for summer.<\/p>\n
Summer is all about outdoor cookouts and get-togethers, which means plenty of Miller Time,” said Anne Pando, Miller Lite’s director of marketing.<\/p>\n
Summer is also beer season, and as a light beer recognized for its flavor, it only seemed right to mix Miller Lite with the distinct and appreciated flavor that grilling provides.<\/p>\n
According to the manufacturer, Miller Lite Beercoal is the ideal way to kick off a season-long celebration of beer, barbecuing, and hanging out with friends and family.<\/p>\n
Miller Lite Beercoal four-pound packs went on sale nationwide on May 24 on MillerLiteBeercoal.com for $11.99 plus delivery.<\/p>\n
Miller Lite claims the charcoal will only be available while stocks last, but they will also give frequent online product drops until May 27.<\/p>\n<\/p><\/div>\n